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The Nonprofit Organizational Culture Guide: Revealing the Hidden Truths That Impact Performance ReviewAs a writer and marketing specialist who has assisted nonprofits for almost 20 years, I've seen the benefits of knowing a nonprofit's culture. Organizations that know themselves inside and out are much more likely to succeed than those that do not take the time to discover their own "hidden truths."That's why I highly recommend this book for anyone associated with nonprofits. It is indeed a "work" book, but the authors make the process fascinating and well worth the effort. I particularly like the emphasis on finding and telling an organization's stories. From the beginning of time, people have related to -- and responded to -- well-told stories. That is a facet of humanity that will never change. Yet, so many organizations are either afraid of telling their stories -- or they don't tell them effectively. This book gives tips on how to do that, and so much more.
Alan Kravitz
Writer, editor, nonprofit consultant
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