Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane Review

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Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane ReviewFrankly, I did not know quite what to expect as I began to read this book. There are already so many in print whose titles include "millionaire" and which purport to offer "secrets," "keys," etc. to the accumulation of wealth. After having read several of them, I still retain my high regard for others published long ago, such as Benjamin Franklin's Autobiography, Russell H. Conwell's Acres of Diamonds, Napoleon Hill's Think and Grow Rich, and Dale Carnegie's How to Win Friends and Influence People. That said, I soon realized that Millionaire Update is worthy of inclusion with those four.
Only in recent years have the unique benefits of the business narrative been properly recognized. Much of the credit for this is shared by authors such as John Seely Brown (Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management), Stephen Denning (The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations and The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative), Doug Lipman (Improving Your Storytelling), and Annette Simmons (The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling).
Now let's focus on this book. Here's the situation. A hurried and harried business executive named Tom almost misses a critically important airline flight but, through the generosity of another business executive named Michael (who had purchased two tickets in business class but needed only one), sits next to him and the conversation which follows provides the narrative for Millionaire Upgrade. As Richard Parkes Cordock explains in the Introduction, this fictional situation is based on what once happened when one of his relatives, Jason Murphy, found himself seated next to Sir Richard Branson on an airline flight. Cordock also suggests that Michael represents both Branson and Sir Tom Hunter. Moreover, the wisdom which Michael shares with Tom also reflects what Cordock learned during his interviews of Branson, Hunter, and more than 50 other other wealthy entrepreneurs. As for Tom, he is "loosely based" on Cordock
It would a disservice to those who read this brief commentary as well as to Cordock to discuss any of the most important revelations during Tom's extended conversation with Michael. However, I can suggest that what Cordock shares can help many (if not most) of his readers to answer questions such as these:
1. What do I really, really want from life?
2. What do I want to be?
3. What do I really want to achieve?
4. Am I prepared to shape my life to ultimately achieve my goal?
Years ago, Rod Steiger was asked if he was often asked for advice about how to succeed as an actor. "Oh yeh, sure sure sure, many times. And I always ask, `Do you want to be an actor...or do you [begin italics] have to be [end italics] an actor?' The longer it takes to answer my question, the less likely that person will make it."
With all due respect to this and other thought-provoking books which provide valuable insights, the fact remains that many people have what Jeffrey Pfeffer and Robert Sutton characterize as a "knowing-doing gap" in that they know what they must do to achieve success (however defined) but, for whatever reasons, are unwilling and/or unable to do whatever must be done.
Point is, Cordock and other authors do all they can to help their readers to understand themselves and their circumstances better but, ultimately and obviously, it is insufficient merely to possess knowledge. As Yoda explained to Luke Skywalker, "Do or do not, there is no try." For those who read Millionaire Upgrade, what Cordock shares can be quite valuable...but only if they then apply what they learn while remaining patient as well as persistent during what is certain to be a very difficult period of personal growth. It all begins with upgrading a self-limiting mindset.

Those who share my high regard for this book are urged to check out Michael Ray's The Highest Goal, Bill George's Authentic Leadership, Jim O'Toole's Creating the Good Life, David Whyte's The Heart Aroused, and David Maister's Practice What You Preach. Also two books by Tom Butler-Bowdon, 50 Success Classics and 50 Self-Help Classics, which provide an excellent introduction to a number of other books which also offer valuable insights.
Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane OverviewInspired by the true story of a flight with Sir Richard Branson, Millionaire Upgrade blows the lid off the accepted belief that successful entrepreneurs are a breed apart, possessing some special magic.
Through the combined wisdom of interviews with 50 self-made millionaire entrepreneurs, this book takes you on your own personal master class in success, as experienced through the eyes of Tom, a frustrated employee who is upgraded on a long haul flight, and finds himself sitting next to self made millionaire Michael. During the flight Michael shares the science and secrets behind his own success.
Better than any in-flight movie, Millionaire Upgrade gets you inside the minds of successful entrepreneurs and self-made millionaires giving you the inside track on how they think and act.
Praise for Millionaire Upgrade:
"It took me a long time to learn this stuff—I wish I'd been on that plane 30 years ago!"—Simon Woodroffe - YO! Sushi & Dragons Den
"The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here's where you start, by reading this book."—Allan Leighton - Chairman, Royal Mail
"If you want a toolkit to help you become a successful entrepreneur, read this book. Then put it into practice."—Duncan Bannatyne - Bannatyne Leisure & Dragons Den
"Everything in business is a learning experience. I should know! I'd recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won't regret it."—Rachel Elnaugh – Red Letter Days and Dragons' Den
"It is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper's thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse."—Tim Smit - Eden Project
"Millionaire Upgrade captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life."—BJ Cunningham - Founder of Death Cigarettes
"In Millionaire MBA, Richard decoded entrepreneurs and unpicked their millionaire mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!"—Rene Carayol - Leadership Guru
"It takes a certain mindset to succeed in creating your own business. This book spells out how you need to think and act to succeed – whether you are an entrepreneur or a professional manager. It's a great read too."—Matthew Barrett - Chairman, Barclays Bank

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