Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance Review

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Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance ReviewI give great credit to Lynn Paine for framing the importance to organizations on making "social/ethical" issues a top priority. I loved the first chapter. However, she stays at a high level. When it comes time to provide action steps for companies to act ethically and develop and manage an ethical culture, she falls short by only providing a few questions relevant to executives by which, if ask and answered honestly, would provide a leader a "moral compass."
As we have seen in the press, it is not always the senior executives who perform ethical misconduct. Quite often it is the managers and employees of an organization that make unethical decisions that put the organization in harms way. So my disappoitment is in that she did not provide practical (and I stress practical) strategies, processes and tools for an organization to provide its workforce to adress the dozens of potentiallly unethical situations managers and employees face everyday that provide the same risk, if not more, than a few bad decisions by executives. The questions that she provides for executives are not practical for managers. I doubt a manager at a manufacturing plant will take the time to "reflect" on the thought-proviking questions provided by her to help make good decisions. She offers several examples of companies that she considers are making progress, but these steps are still at a very high level.
I offer an insight. There is a reason why the books "Execution" by Larry Bossidy and "Good to Great" are best sellers. Executives are asking for more actionable and practical guidelines to execute strategies in companies that already have established processes and cultures.
It is obvious that Lynn Paine has great insight and vast experience. I would like to have seen actual steps (i.e., training, communications, proceses, standards) by which a current organization, with an established culture, can leverage to shape their culture to fit this new ethical standard.
I hope she writes a "how to." I will be the first to buy it.Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance Overview

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