Drafting Contracts: How and Why Lawyers Do What They Do Review

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Drafting Contracts: How and Why Lawyers Do What They Do ReviewThe majority of law books on the market today add more confusion and fog to understanding basic legal principles. "Hide-the-ball" as opposed to "this is how you solve this type of problem" seems to be the status quo. As my first year property law professor once said, "the moment you solve a legal problem for you client is the moment you stop getting paid." So, you can understand why most attorneys and "legal experts" play hide-the-ball. Also, one major reason for the large quantity of litigation clogging our civil courtrooms is due to poor legal drafting.
In "Drafting Contracts," author Tina L. Stark provides the best "How To" guide on the market today for drafting and understanding contracts in the United States. Ms. Stark has checklists, examples, and step-by-step instructions of how to draft a preventive legal document.
Highly reccomended.Drafting Contracts: How and Why Lawyers Do What They Do Overview

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How Brands Grow: What Marketers Don't Know Review

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How Brands Grow: What Marketers Don't Know ReviewI've been a marketing and branding practitioner for 30+ years and I've read literally hundreds of the most 'notable' marketing texts from the leading academics in the business. This book was recommended by a highly respected researcher and if he hadn't mentioned it I probably would never have read the book.
Let me just say that we rarely get many marketers who are brave enough to take a contrarian's point of view on delicate marketing subjects. Byron Sharp takes on some of the real heavy hitters from HBS and other leading business schools and he does it with outstanding proprietary research and rich third party data. The book now has me wondering what other leading thought leaders I've been impressed by whose work is also suspect.
Other reviewers on these pages can give you specific examples of Sharp's notable findings. I can only give you my recommendation...buy and read this book!How Brands Grow: What Marketers Don't Know Overview

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